In 90’s if we want to buy something, we need to visit some famous shopp in nearby town, even if that is not possible people usually travel district head quarter or capital of state to get it if very very necessary. Even we remember some of our neighbors travel to raipur, raygarh, nagpur even to buy specific items which at that moment not available in small towns.
Now with the help of technology we can buy whatever we want sitting at home or anywhere we have a internet connection. Most younger generation buy their need through mobile devices.
We with the help of IT helping all handloom and handicrafts products of india to sell and deliver to desired customers any where in india or abroad.
Our customer are very specific and they like us very much. Once any customer drape and handloom sarees, she can not able to stop wearing it because of its design and comfort.
Most of the handicrafts products are showcase in home and offices around the globe buy purchasing online, We have some specific clients who love to decorate their house and garden with these rare handicraft products.
Our online supermarket trying to help customer find their love and with lowest ever price.
We sell handloom sarees to all places and kolkata is the main location for all wholesale and retail products. If you want to buy handloom sarees from all over india, best to visit Kolkata and choose your sarees. Both cotton sarees and silk sarees are top in the list of buyers in kolkata.
Budget always trouble poor and middle class family, still people of india always keep hoping for something good each year during budget session. As this is First time for Mr Narendra Modi, this will surely hit public opinion for his stability as a PM. Handloom and handicraft sector considered as a low end poor category in indian budget. This year in 2014 we hope all is well from Modi Govt.
Few Areas which come up for handloom and handicraft sector are:
Rs 200 crore budget to set up for 6 more handloom clusters in India at Bareily, Lucknow, Surat, Bhagalpur, Tamilnadu and Mysore
Rs 30 crores Hastakala academy for documentation for handloom and handicrafts sector
Rs 50 Crores for helping handloom and handicrafts in jammu and Kashmir
Kasavu sarees are one of the best saree from state of kerala, you must have seen them in many bollywood and south movies. South cotton sarees generally beautifully designed and attract buyers like banarasi and odisha cotton sarees.
Day by day women in India shifting gear and adopting western attire in daily life. But still traditional cotton sarees not lost in this huge market in our country. Most of ladies still wear sari in india who were living in small towns.
Different state and region have their own style of draping. Even the designs are unique in all indian states. Previously it was not easy get a saree and buy it from a different state. but as online shopping growing day by day. Now we can purchase cotton sarees from all places like odisha, kerala, andhra, gujarat, banaras and many locations.
Handloom cotton sarees have customers who fond of it and love to buy them, even in worst situations they do not like to buy chiffon saris in cheap prices. Handloom sari usually price higher than normal printed wears because it directly based on wages of designer and weavers in india. They are the who affects and not getting enough for their job.
We at Odisha trying hard to keep them happy and that can only possible with your support. So instead of buying lot of cheap sarees go for one best quality cotton saree which suit you and indian weather conditions.
Thank You all for keep supporting by shopping from us.
Saree shopping is a first love for women living in New Delhi, India, Also handloom saris are high sold product for all political ladies living here. Apart from buying from these shops now a days you can purchase from stores online. For Shopping online there are many options for sarees.
Chhabra 555 Fashions Pvt. Ltd, Shop No: 555, Katra Ashrafi, Chandni Chowk, New Delhi, 011 2327 5134
Saree Mahal, WZ-B/122 School Road, Shoe Market, Uttam Nagar, Shoe Market, Block B, Uttam Nagar, New Delhi
Meena Bazaar, New Market, Shop No. 18, Kamla Nagar
Assuming you visited the great sun temple of Odisha till now, if not please visit it as soon as possible. This is one of the place which should be visited by all of you. Artist made this with lot of love, dedication and hard work. Sun Temple made by 1200 workers and taken up 12 long years to complete.
Now this rare temple and art on it, going to be showcase through handloom weaving. Our Odia Pround Awardee Mr Patra and brothers started working on the design which will be a replica of the Konark Temple. Design and work for it already started before 2 years and will take more 2 years to complete it.
We will keep you updated on his work. Mr Patra want to keep it in a museum where visitors from all over world can see it.
Whenever when one thinks of visiting “Cuttack” the 1st thing that comes up in their mind is Chandi Mandir. The temple is famous for the annual durga puja and kali puja festivals. Apart from this presiding diety temple, Dhabaleswar Island, Barabati Fort, Netaji Museum and Barabati Stadium are some of the prominent locations in Cuttack which should be visited by everyone.
Besides, Odisha State Maritime Museum has been set-up in Jobra has the unique distinction of being the only workshop, which catered to the requirement of three provinces of Bihar, Bengal and Odisha under the Bengal Presidency of British India.
Cuttack is a vibrant commercial centre and shopping hub of Odisha. It is known for its distinctive kinds of handicrafts and textiles. The city is famous for the silver filigree work which is used in making exquisite jewellery.
For those who want to buy traditional fabrics, the best option is the Government-run state emporia, where one can see an amazing variety of cotton and silk fabrics.
Malls like Vishal, Big Bazaar, Metro Bazar, Bazaar Kolkata, Fashion Bazaar and V2 serve as the hot point to shop for one roof mall lovers.
Dargha bazaar and Buxi Bazaar share the heart of variety shopping for the people of Cuttack. It is mandatory for people to visit all these places and know the real Cuttack and its beauty and charm.
The ambitious target of USD 50 billion by 2015 for the apparel export sector set by the government bears testimony to the massive potential of the sector. In spite of export growth slowing in recent months due to turbulence in the European and US markets, the Indian government has revealed that the sector is in line to achieve the USD 18 billion target for the present fiscal. The incentives provided to the sector over the last decade also make it clear that the sector has emerged as one of the most important segments for export.
Apparel export quite naturally assumes massive importance in india as the country is one of the largest producers of raw materials required for apparel manufacturing. From cotton to artificial materials, India’s cheap labour and low production costs makes it one of the most favoured manufacturing destinations in the world for clothing materials.
The small scale industry forms the backbone of the Indian economy. The textile manufacturing sector, which is an integral part of the Indian manufacturing industry, is a good example of an industry that relies heavily on its small scale units. While the government has time and again promised wholehearted support to the sector, challenges remain in the market that impede its holistic growth.
In fact, the cottage industry itself has undergone a massive transformation over the decades thanks to the advent of new technology that has increased productivity of these units and also made them more efficient. In today’s hyper connected world, the cottage industry has a higher potential than a full fledged textile production unit if technology is leveraged effectively and scales are considered.
Before we look at challenges, let us look at some unique features of the textile cottage industry in India and identify areas that have the maximum potential.
The charkha is an iconic symbol of the Indian cottage industry. It had an indisputable role during our freedom struggle and even today the symbol of Mahatma Gandhi sitting evokes a self sufficient and independent industry.
Ideal of spinning cotton and other fine short staple fibres, the charkha was used extensively during the early part of the 20th with more advanced machinery. This manually operated spinning wheel however set a benchmark in the industry in terms of sustainable home based production that forms the foundation of the massive small scale sector in India.
Today the cottage industry has come a long way in terms of specialisation. The internet has facilitated several small scale units to connect on a global or national B2B network. This positive impact has in fact allowed small players to gain specific specialisations and realise the true worth of their uniqueness.
Ecommerce has also been a major driving force in the industry in the last 4-5 years. Online retailers today are bringing to the limelight not just local producers but also providing a platform for the small scale manufacturing units to sell directly to their customers.
With small units required to produce more and produce quickly, several new innovations are coming to the forefront through them. In fact, the digital age is witnessing a serious surge of home-based businesses in the textile industry with simplified and effective business models.
In spite of the growing nature of the small scale textile manufacturing industry challenges plague the sector. Firstly, it is important to understand the basic challenges that most small scale industries have- their unorganised nature. While the government has been keen to bring in more players under the tax net and consequently get more players into the organised sector, traditional businesses continue to follow traditional methodologies and thereby obstructing the flow of domestic and foreign investment in the sector. century in India to produce cloth. Gradually however the manual mechanism was replaced.
According to Sudhakar Sahoo, founder of Odisha Saree Store, an online retail store that provides a platform for micro handloom and other small textile manufacturing units across Odisha to reach out to customers across the globe, “There aren’t enough schemes in place for the weavers. In fact, my travels across the state of Odisha have revealed that there exists fake organisations that register weavers and pocket the government’s money released through the schemes. The weavers in fact benefit the least and work the hardest.”
Traditional handloom also faces some modern day challenges in terms of design. A lot of village based producers of textile and clothing may be unaware of design, pattern and fabric trends in the existing market. Mr Sahoo says, “There is a need for a design revival in the handloom market. The units need to align their designs with the choices and fashion of the modern generation.”
Technology and automation challenges
Over the years, the small scale textile manufacturing industry in India has struggled to bring in effective technology due to various factors the biggest of which is capital. Things are however changing with certain small units with niche specialisations leveraging state of the art technologies to produce on a larger scale with a smaller infrastructure.
According to Sumit Mall, director at Times Fiberfill, a leading manufacturer and exporter of technical textile and home furnishings in Eastern India, the distribution of automated units in the country is uneven. “Micro and small units have to rapidly automate their processes in order to compete with the large global entities entering the market today. Unfortunately the progress is highly localised in the western and southern parts of the country where the support services for maintenance, transportation and manpower are advanced. Eastern India also has its advantages in the form of availability of water. This makes it an ideal place for the manufacture of fabrics.”
Traditional businesses often struggle to bring in technology due to capital shortage. However a large number of business owners in the sector, being educationally backward often fail to understand the importance of new technologies and new methodologies in modern business and continue to perform below their actual potential. The first step to make them accept this technology is for the government to break these invisible barriers of traditional businesses.
Into the future
With new innovations and a lot of capital going into R&D, the textile industry will witness new fabrics, new designs and new concepts and the more they permeate the small scale industry the faster will be their growth rate. The government will need to build more B2B and B2C platforms so that small and micro players get the right exposure and the right price for their unique products.
While ecommerce has propelled the small scale textile industry to an extent, the need of the hour is for the government to collaborate with mid and small sized players in order to leverage the talent, the artistry and skills of the local weavers across the country. The tremendous diversity of the industry and its regional variation in terms of designs, style, patterns and colours provides an incredible opportunity for distributors, retailers and marketers to make India the hub of textile innovation and production.
The time has come for companies to ask themselves the most important question of the decade- Are we sustainable? Each industry may have their own definition of sustainability today while new age technology may have also aided organisations to align themselves with their sustainability targets, the roots of the philosophy remain the same. The textile sector is no exception and it too has been long bitten by the environment conservation, sustainability and organic bug trio. However, in spite of the rising global awareness, the pressure from the governments and the breakneck speed of modern day research, fabric manufacturers across the globe continue to hesitate when it comes to bringing new age fabrics into mainstream. Let us take a closer look at some of the materials and their potential to sizzle in the global market.
Move over organic cotton, its hemp and bamboo time! Quite easily equable to the discovery of fire for the textile industry, these two fabrics have taken the industry by storm. Completely chemical and pesticide free, the long hemp fibres were traditionally used to make tougher materials like sails and ropes. Today however modern technology permits a far finer material. In fact, experts will agree, that pure and high end hemp has the same texture and fall as linen.
Bamboo fabric has a similar story but has a slightly longer history. Naturally anti-bacterial and odour free, the bamboo fabric is no wonder a favourite with the vegans and the environment conscious. Interestingly, bamboo offers a good business proposition as well. It is significantly easy to grow and grows quite fast. The fashion designers have taken quite a liking to the material and it is a matter of time before we see a rise in its commercial production.
The naturally wrinkle free lyocell is another fabric that has created a stir and yet remains out of the limelight. Manufactured from wood pulp, this fabric usually has a manufacturing process that leaves a smaller carbon footprint than conventional materials. However, the market for this is yet to mature. Experts opine that the fabric has a great fall and texture and to top it all, is biodegradable.
We need them
Looking at relatively recent data from the Oerlikon Textile Report, we find 45% of all fabrics produced globally being polyester and 32% cotton in 2010. It also states that 58% of all the fibres produced were synthetic and in spite of extraordinary growth of the textile sector witnessed in the last couple of years, innovative and environment friendly fabrics are yet to carve a niche in the market.
Futuristic fabrics are best judged by their performance during the various phases of the supply chain with regards to the following:
Water consumption: Reducing water consumption or wastage during the fabric production has become an essential component of environment friendly fabric production.
Waste: Several new age fabrics have production cycles that have waste management, recycling and minimum wastage strategies ingrained into the processes.
Biodiversity: The manufacturing processes of certain fabrics leave the smallest impact on the environment and ensure that there is less dependence on raw materials that deplete resources.
Carbonfootprint: Plants using state-of-the-art machinery are beginning to take their carbon footprints seriously and also realising the benefits of trading in carbon credits
Making the difference
Bringing new age fabrics into the mainstream is a challenge that many have undertaken but only a few have successfully executed. The onus however does not lie on manufacturers alone. Designers, with the potential to shape demand, are stepping up in terms of sustainable fashion, environment friendly fabrics and above all recycling of textiles. While recycled fabrics and eco-friendly clothing have toured ramps across the globe, ensuring that there is ample follow through in the system for the fabrics to reach mainstream retailers is an often overlooked responsibility of the modern day designers. The biggest drawback that designers and retailers have is that they are unable to scrutinise the entire supply chain or the product life cycle as it is a common scenario that each phase is handled by a different brand.
Cristofer Smith and Rebecca Mink are such motivated pioneers of new age fabric, who have stepped up to make a difference. Cristofer took up the cause of reducing the chemical exposure of human skin due to constant contact with the clothing after his sister lost her battle to cancer in 2004 that doctors said was most likely caused by environmental toxins. With 16 years of experience as an entrepreneur in the active wear industry, Christofer began to analyse the manufacturing processes and the product life cycle of clothes and realised that it was important to bring down the chemical component in clothing. After 18 months of R&D and innovation, he came up with a high performance organic bamboo fabric that was had a completely eco- friendly and non-toxic manufacturing process. The odour free fabric is quick drying, soft and breathable with thermal cooling properties. His new company, Green Apple Active, has since then set the bar high in terms of sustainable manufacturing practices.
For Rebecca, a celebrity stylist, the objective was to dress her clients in styles that were completely natural and did not involve the harming of animals during the manufacturing or testing stage. Interestingly, her objective was to develop footwear that was completely natural, non toxic and eco-friendly. This was one innovation that was rarely attempted before and Rebecca went straight to the Mecca of shoes, Italy. Being refused by 16 manufacturers, Rebecca battled on till she finally met Marco Gambassi who agreed to manufacture the ‘vegan’ shoes in 2004. Rebecca’s innovation has never looked back since.
The two innovations may take a while to find their footing in the global market, but they are setters of a trend that will shape the future of demand in the textile manufacturing industry for decades ahead.
The end user responsibility
The consumer today is better informed than ever before about the fabrics they purchase, about environment conservation and above all their own responsibilities towards sustainable development. In such a scenario it is but imperative that they question their sellers about the fabrics and learn about the manufacturing process, the carbon footprints and the impact on biodiversity during each phase of the supply chain. It is clearly this awareness stemming from the end user that will encourage large organisations to consider new age fabrics for mainstream production and follow a more sustainable path in textile manufacturing.