Category Archives: india

How Bengal won the prestige issue of Rosogolla from Odisha?

The battle regarding which state could properly lay claim to Rosogolla had been going on for around two and a half years between two neighboring states in eastern India – Bengal and Odisha. In the end, Bengal came out victorious on 14 November 2017 in the battle after getting the GI (Geographical Indication) tag from the union ministry of commerce. Right from the time this legal wrangle started in 2015 the sweet merchants of Bengal as well as the state government had been making concerted efforts to prove that Rosogolla had actually originated in the state. Now, with this recognition rest of the country – with the obvious exception of Odisha – has accepted the fact as well.

Nabin Chandra Das

This recognition has also established Nabin Chandra Das as the official discoverer of this sweet. In fact, this was one reason why the Bengal government had applied for the GI tag in the first place. Previously it had tasted success with similar applications for Darjeeling Tea and Jaynagarer Mowa, yet another sweet unique to Bengal. This time however it was the neighbor Odisha that decided to step in and create a hurdle in its way by laying claim to be its originator. It had stated in its claim that from at least 500 years prior to 1868 when Rosogolla was invented by Das the sweet was offered to the gods, as well as the devotees, at the Jagannath Mandir in Puri.

What did Odisha claim?

In its claim Odisha stated cited folk tales from Purana, which are much known in that part of the world. The sweet was at that time known as Pohala Rasgulla. It stated that in the mythical age the wife of Lord Jagannath – Devi Lakshmi – had become disenchanted for some reason or the other. At that time, Jagannath had treated her to a sweet named Kheermohan in order to make her happy. They claimed that this sweet was the predecessor of Rosogolla.

Controversy of Origin of Rasgulla
Controversy about Origin of Rasgulla

Citing present practice

It also stated that this is specifically the reason why this sweet has been offered right from the time said temple was built during the 12th century. Still now, this sweet is offered to Goddess Lakshmi on the ninth day of the Rathyatra festival. The interesting thing that needs to be noted over here that there is no place for this sweet in the Chappan Bhog – an elaborate course – offered to Lord Jagannath on this day. In spite of that, in 2015 the then Science and Technology Minister of Odisha, Pradip Kumar Panigrahi, called a news conference and announced that a high level government committee had unearthed definitive proof that Rosogolla was there in Odisha even 600 years back.

How did Bengal wrest back the initiative?

Bengal countered these claims with proper documentation and historic evidence. It stated that Rosogolla is chiefly made from an ingredient named Chhana, which is done by souring the milk with the help of lemons. In the Hindu pantheon this is akin to defiling the sacred liquid and as such sweetmeat made from such an ingredient cannot be offered in such rituals. This practice has continued for many years.

Historical logic

It is people like sweet researcher Haripada Bhowmik who have played a major role in this victory of sorts. They pointed out that the practice of making ingredients such as Chhana and cheese came to India first from the Portuguese and then the Dutch and the French. It is thanks to these colonial influences that Bengalis first tasted such products. This is what they stated in order to support that it was the sweet makers of Bengal who started making Rosogolla. Odisha had however countered this by saying that it was the Odiya cooks who worked across homes in erstwhile Bengal who gave rise to this practice. However, in the end they were unable to furnish much proof in this regard and this led to Bengal getting the GI tag for Rosogolla.

Kerala: 18th IIT Institution opens at Palakkad

The 18th Indian Institute of Technology (IIT) unwrapped in Palakkad (Kerala) on Monday. The institution currently has 117 learners, six from Kerala and a majority from Uttar Pradesh.

Addressing the students and parents through video conferencing, Human Resource Development Minister Ms. Smriti Irani urged the students to expand a social outlook besides pursuing their studies.

Currently lodged in a temporary campus, entrances have been made to four streams of BTech.

The institution will for now purpose from a makeshift campus. The main campus is to come up in a 500 acre plot of ground near Palakkad.

IIT temporary campus to open at Palakkad
IIT temporary campus to open at Palakkad

An official opening of the IIT will take place later.

The Indian Institutes of Technology (IITs) are independent public institutes of higher education, situated in India.

Each IIT is an autonomous establishment, linked to the others through a common IIT Council, which oversees their management. The Union HRD Minister is the ex-officio Chairperson of IIT Council.

The IITs have a common entrance method for undergraduate admissions. Established by Shashi Kumar Gupta, it was called IIT-JEE, which was reinstated by Joint Entrance Examination Advanced in 2013. The post-graduate level programs that awards M.Tech, MS degrees in engineering is managed by the older IITs (Kharagpur, Bombay, Madras, Kanpur, Delhi, Roorkee, Varanasi, Guwahati). M.Tech and MS admissions are done on the basis of Graduate Aptitude Test in Engineering (GATE). In addition to B.Tech, M.Tech and MS programs, IITs also award other graduate degrees such as M.Sc in Maths, Physics and Chemistry, MBA, PhD etc. Admission to these programs of IITs is done through Common Admission Test (CAT), Joint Admission Test for Masters (JAM) and Common Entrance Examination for Design (CEED).

Indian Rangoli Art

Indian is a country of art and culture. Art consists of a variety of art forms, visual arts and textile arts, cloth arts, jewelry etc. Geographically, it spans the entire Indian subcontinent, including the countries India, Pakistan and Bangladesh, long time ago these are parts of a single country. A strong sense of design and logistic behavior is characteristic of Indian art; we can be observed these things in its traditional and modern art forms.

Origin of Indian art:

According to history, in the 3rd millennium BC the origin of Indian art can be traced to pre-historic Hominid settlements. After that on its way to modern times, this Indian art has had cultural influences from many cultures as well as religious influences such as Hinduism, Buddhism, Jainism and Islam. We can say the Indian art is a complex mixture of different religious and traditions. Generally the prevailing artistic style at any time and place has been shared by the major religious groups.

Indian Artist:                                      

In Indian subcontinent these are always the reservoir of talent, in the various field like art, science, literature, or any other field. However, special emphasis should be given to the famous Indian art and its various forms. The art work of this country, be it paintings or sculptures or even traditional arts like Rangoli, has always gathered appreciation from people residing in almost all the parts of the world. Lets take a look on it.

Famous Rangoli art of India: 

Rangoli, is one of the most beautiful and most attractive art forms of India, is comprised of two words, ‘rang’ meaning ‘color’ and ‘aavalli’ meaning colored creepers’ or ‘row of colors’. So Rangoli basically comprises of the art of making designs or patterns on the walls or the floor of the house, using finely ground white powder along with different colors. This rangoli has also very valuable for Indian peoples, especially from religious point of view.

Rangoli - A Famous Art of India
Rangoli – A Famous Art of India


Rangoli, also known as Kolam or Muggu, is a folk art from India in which patterns are created on the floor in living rooms or courtyards using materials such as colored rice, dry flour, colored sand or flower petals. These rangoli art are usually made during some very important festivals like Diwali (Deepawali), Pongal and other Indian festivals. This rangoli art is very much valuable in Hindu culture.

So these are some things about Indian rangoli art.

Indian Map: Our Proud now in hand of Mr Narendra Modi

People of india gave support to Mr Narendra Modi to see a beautiful india which have safe places for women. We can not judge him sooner, let’s see how he can support girls education, security and other issues.

We all want to see indian map at top of the world for our best works, lets all of us do something for our country.

Modi Movement in India
Modi Movement in India

Mobile Shopping is the next big Online Marketplace in india

Mobile user in india growing rapidly like mushroom. Consumers shifting gear and started buying their need  as clothes, sarees, mobile, shoes, crafts etc through mobile as Android smart phone market is booming in india.

Now more and more online stores implemented mobile apps for shopping and most of the user download/ installing them to purchase products from Stores like Flipkart, Jabong, Snapdeal, OLX and many more.

If you have not installed your App for your favourite store, do it today as stores offer even discounts if you buy using Mobile Apps.

India going to be the number one market for online shoppers in 2015, with Narendra Modi as PM we may see India shining soon.

Mobile App Shopping in India
Mobile App Shopping in India


10 best saree shopping stores in Delhi

Saree shopping is a first love for women living in New Delhi, India, Also handloom saris are high sold product for all political ladies living here. Apart from buying from these shops now a days you can purchase from stores online. For Shopping online there are many options for sarees.

  1. Chhabra 555 Fashions Pvt. Ltd, Shop No: 555, Katra Ashrafi, Chandni Chowk, New Delhi, 011 2327 5134
  2. Saree Mahal, WZ-B/122 School Road, Shoe Market, Uttam Nagar, Shoe Market, Block B, Uttam Nagar, New Delhi
  3. Meena Bazaar, New Market, Shop No. 18, Kamla Nagar
  4. Choice Sarees, National Park, Lajpat Nagar 4
  5. Delhi Saree Shop, No.986, Bazar Chitli Qabar, Jama Masjid, Churi Walan Gali, Darya Ganj, Matia Mahal, Chandni Chowk
  6. Jaipur Saree Kendra Pvt Ltd, R-17,Hans Raj Gupta Marg, Greater Kailash-1,  Near Near Vistech Eye Centre
  7. Aggarwal Handloom Shop, Uttam Nagar, Main Rajapuri Rd, Block RZ B, Rajapuri, Matiala
  8. Handloom Shop, Nithari Rd, Karan Vihar Phase I, Karan Vihar, Sultanpuri
  9. Gobind Handlooom Shop, A-17 Achraya Niketan, Mayur Vihar, New Delhi, 110091
  10. Tejaswi Handloom Store, J-9, Hari Nagar, Beriwala Bagh, Beriwala Bagh, Hari Enclave, Hari Nagar
Saree shopping stores in Delhi
Saree shopping stores in Delhi

Online Shopping helping Parent save money on baby clothes

Getting a suitable dress for your child is difficult in india. Most of the branded baby clothing stores are most expensive which also difficult to buy for middle class family. for example a frock in a GINI and JOHNNY store costs more than 1000 rupees.

Baby Girls Kurti Online
Baby Girls Kurti Online

Online shopping made it easy for all parents, now they can spend time on different webstores and choose a perfect dress in cheap price. This save their time and money.

Making of Konark Temple in Handloom Art

Assuming you visited the great sun temple of Odisha till now, if not please visit it as soon as possible. This is one of the place which should be visited by all of you. Artist made this with lot of love, dedication and hard work. Sun Temple made by 1200 workers and taken up 12 long years to complete.

Now this rare temple and art on it, going to be showcase through handloom weaving. Our Odia Pround Awardee Mr Patra and brothers started working on the design which will be a replica of the Konark Temple. Design and work for it already started before 2 years and will take more 2 years to complete it.

We will keep you updated on his work. Mr Patra want to keep it in a  museum where visitors from all over world can see it.

Konark Temple
Konark Temple

Places to see and shopping at Cuttack

Whenever when one thinks of visiting “Cuttack” the 1st thing that comes up in their mind is Chandi Mandir. The temple is famous for the annual durga puja and kali puja festivals. Apart from this presiding diety temple, Dhabaleswar Island, Barabati Fort, Netaji Museum and Barabati Stadium are some of the prominent locations in Cuttack which should be visited by everyone.

Besides, Odisha State Maritime Museum has been set-up in Jobra has the unique distinction of being the only workshop, which catered to the requirement of three provinces of Bihar, Bengal and Odisha under the Bengal Presidency of British India.

Ravenshaw University
Ravenshaw University


Cuttack is a vibrant commercial centre and shopping hub of Odisha. It is known for its distinctive kinds of handicrafts and textiles. The city is famous for the silver filigree work which is used in making exquisite jewellery.

For those who want to buy traditional fabrics, the best option is the Government-run state emporia, where one can see an amazing variety of cotton and silk fabrics.

Malls like Vishal, Big Bazaar, Metro Bazar, Bazaar Kolkata, Fashion Bazaar and V2 serve as the hot point to shop for one roof mall lovers.

Dargha bazaar and Buxi Bazaar share the heart of variety shopping for the people of Cuttack. It is mandatory for people to visit all these places and know the real Cuttack and its beauty and charm.

Ramp to store – The journey of art and commerce

Designers are a whimsical lot. While some of their ramp hits turn out to be bestsellers and trendsetters, a number of them cannot make it to the stores due to their non-commercial designs.
In spite of this, retailers across the globe latch on to successful designers irrespective of the last time their designs were a retail success. While some call it the love of art, retail businesses know well that the benefits are not just confined within the limits of money.

Art versus commerce While high fashion may not care for the retail community, ramp hits that can make it big at the stores are what drive the fashion apparel industry forward. Fashion as an art form, can never be ignored and neither can its commercial importance be overlooked. For apparel retailers, a deep insight into the fashion industry can be a massive value addition to business, as it can often help predict change of preferences in the market.
For example, a new bridal wear collection launched by a famous fashion designer is likely to have a strong influence on the bridal fashions of the season ahead. Similarly, a fashion house releasing a brand new neckline design will have replicas flooding the flea markets and other small apparel stores. By no means does such replication hamper the designer’s reputation or bank balance and should in fact, be considered an advantage, as the design is likely to stay in the market longer due to the mass appeal.

Sona Mahapatra at ramp to promote handloom garments.
Sona Mahapatra at ramp to promote handloom garments.

Similarly, high fashion cannot be ignored due to its ability to influence great minds, set trends and take the industry forward. Unique and sometimes shocking as they are, high fashion has little commercial appeal, yet the hype around it makes its importance in fashion quite obvious.

Festive Insights and Online Shopping

The festive season offers a whole new set of challenges for the retailer. Tias Chakraborty shares insights and strategies for retailers to cash in on the market.

As lights dim in the Indian economy with the depreciating currency and rising inflation, businesses across the country are looking forward to the festive season. Like each year, Diwali pushes sales at stores across the country as communities gear up for the big celebrations. This year, retailers across the country will be hoping that that the rising inflation and the depreciating rupee do not add to their woes. The ideal strategy would be simple, pushing volumes rather than premium offerings. However, on a closer look we realise that the market for premium products are least affected in times of crises as the SEC A population can afford things under tough circumstances as well.

Online Shopping
Online Shopping


The art of discounts for Online Shopping in India

Discounts have become synonymous with festive shopping and even large format retailers have realised their massive importance in the last decade. Players such as Shoppers Stop, Pantaloons and Westside realise the impact of the discount season on their loyal customers and therefore go all out promoting their offers online and offline.

In fact, this phase poses a big challenge to the small time retailers who do have the online or offline reach to spread awareness of their discounts. Also their traditional business models with a long supply chain also make it difficult for them to offer discounts that are as big as these large format retailers. So how does one tap into the festive season market with these limitations?

Discount for Online Shopping
Discount for Online Shopping

An important insight lies in the fact that in semi-urban and rural markets where the penetration of large format organised retail is low, shoppers are known to have a high degree of loyalty. In fact, they are known to approach their local apparel store first on the news of a new product launch or a fashion rage that they come across through the media. Marketers will need to cash in the loyalty of this category of shoppers with the help of strategic communication.

The market is too large to be covered by each brand and therefore, brands will need to evaluate the right pockets where their product can be leveraged the best. For example, if an innerwear brand is looking to boost its sales during the festive season, its best bet is to offer an attractive margin to the old fashioned retailers who are identified as trusted sellers of innerwear within a locality.

With higher margins and the trust of the customers, these retailers can push new brands as well as boost sales of existing ones in the market by recommending it at the point of sales.

Published in CMAI