Durga puja sarees online shopping | Buy Silk sarees for Pujo | Shop Cotton Sarees

Buy Durga Puja Special silk sarees and cotton saree for you whole family and relatives to look traditional and beautiful. Each day in Durga maa’s puja is special and we have collection of sarees which can suit you for pandal.

Durga Puja Sarees Online
Durga Puja Sarees Online

Which is the best online shopping site for handloom and handicrafts?

For Online Shopping theres are stores like flipkart, snapdeal, ebay, jabong, rediff shopping but for handloom and handicrafts there are few number of small sites in India selling rare arts. You can try with anyone but we think you can check odisha saree store and give a chance to serve you.

Online Shopping best site for handloom and handicrafts
Online Shopping best site for handloom and handicrafts

11 Best Saree Shopping Stores available in India

Indian saris are made with love of our weaver. All sarees have its own value and uniqueness. All states of india have own style of design and style. Here are eleven shops/ Brand where you can find best quality handloom products. You can shop online or offline from physical stores.

List of Shops for cotton and silks sarees:

  • Kumaran Silks
  • The Chennai Silks
  • Laxmipati sarees
  • Sabyasachi Saree
  • Nalli Silk
  • RMKC Silks
  • Pothys Online
  • Mysore Silk
  • Upadda Sari
  • Rangoli Sarees
  • Rajguru Saris
Saree Shop
Saree Shop

Online Shopping helping Parent save money on baby clothes

Getting a suitable dress for your child is difficult in india. Most of the branded baby clothing stores are most expensive which also difficult to buy for middle class family. for example a frock in a GINI and JOHNNY store costs more than 1000 rupees.

Baby Girls Kurti Online
Baby Girls Kurti Online

Online shopping made it easy for all parents, now they can spend time on different webstores and choose a perfect dress in cheap price. This save their time and money.

Top 10 things women should buy through Online Shopping in 2014

Women love spending for their need and in last decade they did it in traditional shops but as time evolving style, taste and method of shopping changed. Now all these beautiful women buying more through online shopping and this is easy for them.

There are number of products one can buy online according to age and location, from this we are listed best once women love and should shop online.

  1. Sarees
  2. Make up
  3. Bra
  4. Hygienic products
  5. Grocerry
  6. Toys for baby
  7. Purses
  8. Shoes
  9. Perfume
  10. Home Decor
Sarees always a preferable choice of women
Sarees always a preferable choice of women

The fashion business and Online Shopping Trend

Fashion as a business is therefore, as tricky as it is ripe with opportunities. The retail market, especially the apparel sector, has tremendous developments to look forward to, with the governments taking steps to protect the sector ( for example, the Indian government has taken a bulk of the debt load off the textile industry with a loan restructuring plan that was approved recently) and talks of FDI in retail becoming conclusive in most emerging markets.

Players in the emerging markets will now have access to designers and design concepts from across the globe. Domestic designers too will now become ideal baits to bring in more foreign investment that will flow into the apparel sector. Eventually markets will merge, and new concepts and ideas in the fashion and retail industry are likely to come to the forefront.

Online Fashion Shopping Trends
Online Fashion Shopping Trends

Western influence on Indian Apparel Market

As the emerging markets become globalised, the retail landscape undergoes a gradual transformation. Global giants enter these markets with a bang, set new trends, innovate, consolidate and eventually dominate. The success stories of brands such as Adidas, Nike, Fila and Reebok in the sportswear segment, bear testimony to this fact. Fortunately however, the impact on the domestic industry is rather positive as these players learn from the giants, enhance their models and continue selling. It is the size and dynamism of these markets that accommodate both these categories of retailers and therefore, competition increases at a rate that is slower than the rate of innovation

Western Brands
Western Brands

Making the most of the feet that fall for online shopping

Footfall, as the word suggests, is the total count of the number of people who walk into your store/ mall/shopping complex. While the number may be far more than the actual buyers, a good understanding of its importance in the retail sector can often help a retailer enhance the footfall-buyer ratio.
Consumers today have more knowledge, awareness and most importantly, options than ever before. The quality of the footfall therefore, has changed completely since the ‘90s. More money in the hands of the middle class along with independent lifestyles, of even 18-year-olds, make teenagers and young professionals two of the largest consumer bases in emerging markets. However, when it comes to converting footfall for the retailer, these two segments play spoilsport. While figures indicate that these segments comprise the larger share of the total footfall, their conversion ratio is one of the lowest. The primary reason for the disparity in the footfall conversion of the younger demographic with that of the older shoppers is a lack of conviction of the former when headed for the store. Youngsters prefer hanging out at the mall; it does not warrant that they prefer shopping from them. This makes the footfall figures of the youth brigade a rather tricky and often misguiding one. So each time they head out for the neighborhood mall, they may not have intentions of buying a product, unlike their older counterparts who have a stronger intent while leaving the house.

Online Shopping Strategies
Online Shopping Strategies

However, when it comes to converting effectively, shopping malls as well as standalone outlets can adapt strategies that enhance appeal to the casual store stroller. Retailers armed with insights into the regional preferences, the local tastes and the latest industry trends always have an advantage when it comes to effective conversion. For example, a fashion apparel retailer selling winter wear can do well with a special discount offer on mufflers in regions with a high population of the elderly. Similarly, a promotional offer on jeggings would have worked wonders a year ago in regions with a higher concentration of working women.
It is also important to note that a high footfall conversion ratio does not necessarily mean high sales. If a shopping mall attracts little footfall, its conversion ratio goes up automatically and yet, sales at the stores will continue to be low due to the small base offered by the footfall. To make the ratio a healthy one with a large base, enhancing footfall should therefore assume prime importance in the marketing strategy.

Available of Silk Fabrics types for Online Shopping

Silk comes from the different area, region and countries and all depend upon the climatic condition of the particular place. These are famous products which are sold through online shopping.

We have a different type:

  • Dupion Silk
  • Floss Silk
  • Eri Silk
  • Matka Silk
  • Matawa Silk
  • Peace Silk
  • Tassar Silk
  • Thai Silk
  • Muga Silk
  • Wild Silks
  • Vanya
  • Waste Silk

We will let you know more about each type of above silk later.

Traditional Eri Silk Saree and Tussar Saree
Traditional Eri Silk Saree and Tussar Saree

Evolving with time and online shopping

Perhaps the most important part of being a retailer today is spreading awareness about your unique appeal. Online Shopping Retailers need to come to terms with the fact that no matter how large or how popular they are, the intensity of competition has risen phenomenally in the last decade. In the apparel industry, a new designer or a store comes up almost every day and add to this the emerging prowess of the ecommerce sector.

Online Shopping Sites
Online Shopping Sites

Players such as Jabong, Yebhi, Zovi, Myntra and several others have already started to cash in on the shopping extravaganza that the pre-festive season brings. With supply chains shortened and some of them coming up with their own brand of clothing, they are offering some seriously low priced products of good quality.

For example, one of these sites gave away three pairs of jeans under INR 1500. This is a number hard to match for even the private label players in the brick and mortar stores.

The art of discounts for Online Shopping in India

Discounts have become synonymous with festive shopping and even large format retailers have realised their massive importance in the last decade. Players such as Shoppers Stop, Pantaloons and Westside realise the impact of the discount season on their loyal customers and therefore go all out promoting their offers online and offline.

In fact, this phase poses a big challenge to the small time retailers who do have the online or offline reach to spread awareness of their discounts. Also their traditional business models with a long supply chain also make it difficult for them to offer discounts that are as big as these large format retailers. So how does one tap into the festive season market with these limitations?

Discount for Online Shopping
Discount for Online Shopping

An important insight lies in the fact that in semi-urban and rural markets where the penetration of large format organised retail is low, shoppers are known to have a high degree of loyalty. In fact, they are known to approach their local apparel store first on the news of a new product launch or a fashion rage that they come across through the media. Marketers will need to cash in the loyalty of this category of shoppers with the help of strategic communication.

The market is too large to be covered by each brand and therefore, brands will need to evaluate the right pockets where their product can be leveraged the best. For example, if an innerwear brand is looking to boost its sales during the festive season, its best bet is to offer an attractive margin to the old fashioned retailers who are identified as trusted sellers of innerwear within a locality.

With higher margins and the trust of the customers, these retailers can push new brands as well as boost sales of existing ones in the market by recommending it at the point of sales.

Published in CMAI

Blurred lines between Online Shopping and Offline Shopping

Today the lines between offline and online retail is blurring by the day. People are sometimes checking out clothes at a brick and mortar store and then buying them online and also doing vice versa. In such a scenario, small and medium sized retailers will need to make their presence felt online. It is time for them to realise the importance of a website, a blog, a Facebook page and Google listings, else the low lying fruit may be plucked by their rapidly growing large format counterparts.

Blur lines between Online and Offline shopping
Blur lines between Online and Offline shopping

Brands selling their products through traditional retail or small retailers should also drive the social media awareness among their distribution network in order to create the pull this season. For example, winterwear brand with good online presence can help boost sales through its traditional formats by mere mention of the stores on their website, Facebook fan pages and other channels. This is a mutually beneficial practice that more companies will need to focus on.

It will be interesting to watch the strategies of the brands, the retailers and the distributors this festive season as they will be coping with the double edged sword of the rising inflation and the rising import costs. It is certain that players who can brave the storm this festive season through innovative strategies, will get a major impetus in the next season and even the Christmas-New Year phase as the markets are expected to ease up during the period.

Published in CMAI