As important as it is to increase footfall at a store, achieving a high conversion ratio is a completely different challenge altogether. For industries such as the fashion apparel retail, multi-brand apparel retail and single brand garment retail, the challenge of converting footfall is even more complex. Let us look at some commonly applied mechanisms to enhance footfall and then strategies to enhance conversion:
Hoardings – Strategically placed advertisements can be a great crowd puller;
Connectivity – It is vital to choose a location that has great connectivity and ample parking space;
Branding – While apparel retailers prefer a niche appeal, the trick is to create an exclusive brand image that invokes curiosity, not just among the target audience;
Visibility – An indispensable aspect of marketing for the retailer, great store visibility boosts footfall significantly—consulting landscaping experts or architects often help;
Customer experience – The modern day customer does not tolerate delays or rude behaviour at stores. till date, the most effective marketing strategy in business. Implemented meticulously, such solutions can boost sales, enhance visibility and help retailers analyse the consumer base and footfall.
A thorough understanding of the demographic and local tastes, as mentioned earlier, can also help achieve a higher conversion ratio for retailers.