Why Home Decor Handicrafts Online Stores running successfully in India?

Indian art and crafts have a huge market in India and abroad. From wall hangings of regional art forms to sculpture, home décor handicrafts has its niche. They are admired all over the world. When tourists come to India from different parts of the world, they take back these knick-knacks of home furnishing. This is how handicrafts got exposure in the bigger world. These items were exported too. And why not when India has such rich stock of handicrafts in all its four corners. Carpets of Kashmir, phoolkari of Punjab, Dhokra metal craft of Madhya Pradesh, brocade work of Benaras, silk sarees and brass utensils of south Indian states or black metal jewellery of Rajasthan are famous in India as well as abroad for their exquisite craftsmanship. But things have massively changed with home décor handicrafts online stores. This way, sitting in Chennai, you can place order for cushions with Rajasthani mirror and applique work or get Pattachitra of Orissa in Gujarat. Truly, the geographical distance has vanished with these online stores.

The basic fact is India is blessed with coexistence of varied cultures and traditions. Every state has some unique art and craft form. When we visit to a different state, we get to know about them. But thanks to the internet, we know more about our country than ever before. So, connoisseur of art is keen on getting more samples of these crafts without visiting these places. Online home décor handicrafts stores have made it possible. Today you don’t need to go all the way to Calcutta for Kalighat painting or Gujarat for Kutch embroidery. You save money, save time, save harassment of travelling especially when you are not a traveller from heart. Not just that. Even if it is in your same town, available in some regional fair or emporium, you sweat about its transportation. But life is lot more easier now. So, you punch some keys for online home décor handicrafts stores and your furnishing item is delivered at your door steps. All you pay for is that product and nothing else.

artists of india
handicrafts of india

This is one of the key reasons of ultimate success of these online home décor handicrafts stores. No home décor is complete without one of the hundreds famous crafts for which India is famous for. Cushion covers, wall hangings, puppet, blue pottery, terracotta, lacquered furniture, beadwork upholstery and the list can go on and on. Also, you can know a lot about the history, significance and other details of these crafts. When you choose a certified site, you can rest assured about the quality, authenticity and the price of the product you bought.

When looking for online home décor handicrafts stores, preferably go for government certified sites. Some of these sites work directly with the artists to improve their living conditions and revive the art which though has a huge market but the profit is usurped by the middle men between art and connoisseur. In lack of proper livelihood, many artists have left this profession and opted for something which would ensure food and education for the entire family. Government certified websites work with them eliminating the middlemen so that artists can earn their share of profit. It is but humane to do business with them who are making your home beautiful to look after their family, not to build mansions by multiplying profits. So next time you think of buying furnishing items from online home décor handicrafts store, make your choice carefully. It is not only for your own personal benefit but for the sake of those who in turn of beautify your house, look up to you for their survival.

Famous indian handicrafts famous outside india

India have more than 20 states and our population in almost going to be highest in this world. In our country major work force work for agriculture, then handloom and handicraft.

Each state stands for some unique art and crafts, here are few of the famous arts which are loved by users around the world.

  • Glass Arts
  • Santhal Painting
  • Kalamkari Arts
  • Kangra Arts
  • Floral Arts
  • Jagdalpore arts
  • Sanji Arts
  • Patachitra
  • Pichhwai Painting
  • Shell Art
  • Dhokra metal work
Traditional hand painted Patachitra Art
Traditional hand painted Patachitra Art

Top 7 handicraft products customers love to buy online

India is a country where we have talent, resource, raw materials than any country in the world. We have a major portion of manpower who work for handloom and handicrafts in india.

India produce very alluring beautiful products in handicrafts and from them few are really worth to decorate your home or gift someone.

Top 7 handicraft products are:

 

  • Patachitra
  • Dhokras
  • Applique
  • Tarakasi or Philigree
  • Palmleaf engraving
  • Terracota
  • Chandua

Famous Folk Dances of Odisha

Orissa is a place of oldest art, craft, tradition, culture and dance of people. Most of us know Odissi dance of our start but apart from that we have many tribal or folk dances which not seen often now but you can view them during festivals in Odisha.

Some of the dances are:

  • Ghumura
  • Chhau Dance
  • Goti Pua
  • Baagh Naach
  • Dalkhai
  • Dhap Dance
  • Karma Nach
  • Keisabadi

    Gotipua Dance in Odisha
    Gotipua Dance in Odisha

Blurred lines between Online Shopping and Offline Shopping

Today the lines between offline and online retail is blurring by the day. People are sometimes checking out clothes at a brick and mortar store and then buying them online and also doing vice versa. In such a scenario, small and medium sized retailers will need to make their presence felt online. It is time for them to realise the importance of a website, a blog, a Facebook page and Google listings, else the low lying fruit may be plucked by their rapidly growing large format counterparts.

Blur lines between Online and Offline shopping
Blur lines between Online and Offline shopping

Brands selling their products through traditional retail or small retailers should also drive the social media awareness among their distribution network in order to create the pull this season. For example, winterwear brand with good online presence can help boost sales through its traditional formats by mere mention of the stores on their website, Facebook fan pages and other channels. This is a mutually beneficial practice that more companies will need to focus on.

It will be interesting to watch the strategies of the brands, the retailers and the distributors this festive season as they will be coping with the double edged sword of the rising inflation and the rising import costs. It is certain that players who can brave the storm this festive season through innovative strategies, will get a major impetus in the next season and even the Christmas-New Year phase as the markets are expected to ease up during the period.

Published in CMAI