Points to Consider if Make in India to Focus on Indian Handloom and Handicrafts

India has a rich inventory of handloom and handicraft products. Fine quality of these products have enabled them to carve their own niche in the world market. The demand for handloom and handicraft items is very high. European and Arab countries, America and south East Asian countries are major importers of these products. But it is a sad news that even though people are crazy about these, this industry is dying. It is so because the artisans engaged in these professions are denied of their due wages. The middle men between these manufacturers and the customers usurp the entire profit and make hay while the sun shines. On the contrary, the weavers and artisans find it difficult even to meet their ends, leave aside any other of requirements of life like education and clothing. A weaver who toils for weeks and months to make one Benarasi or Kanchipuram silk saree worth thousands and sometimes even lakhs, thinks his offspring should not continue his legacy. At least any other profession would ensure food and education. This is the limit of deprivation. And this is the picture of almost all handicraft and handloom industry. Government’s newest policy of Make in India can bring a change if implemented properly.

The Planning Commission has proposed for a stand-alone policy named Handmade in India to leverage all sort of correspondence and activity taking place in the handloom, handicraft and small scale village industries. And everything can be brought under one brand name of Handmade in India. This can reduce the deprivation and exploitation of artists involved in these industries to large extent. As a matter of fact, e-commerce can be a great platform to put these items as merchandises for the world niche market.

Indian handloom sarees are always in demand
Indian handloom sarees are always in demand

Handloom and handicraft is a huge but unorganized economic sector preceded only by agriculture. Government’s Make in India policy can start with the baby steps of making an attempt to organize it and bring it under single umbrella. Latest technology, long term vision, marketing support and design innovations can do wonder for this industry. Loans on lower interest rate should be offered to modernize the technology. Elimination of the middle men or the industrialists is important whenever necessary so that the profit is shared with the artisans. This is not only for the financial upliftment but to boost the industry because if they shift their job, a huge market of India’s indigenous products will come crashing down. But at the same time, education of these young artists is also important so that they learn new technologies and implement it to make even better products in less time.

About 4.5 millions of weavers and subsidiary workers are engaged in this labour-intensive industry. About 11% of the total fabric produced in India comes from this industry. Silk, wool and khadi contribute 1% together to this 11% of fabric produce. Even the preceding governments and several NGOs have been working for the betterment of these workers and the industry, but very little could be done due to the several loopholes in the policies. So, government should include modernisation of the process, expedite rate of production and low priced products in its effort to improve this industry through Make in India. These are the very basic factors due to which we find Chinese products all around us. They have blended technology with human labour. Make in India can use this approach as well.

A little of responsibilities lay with us, the common people as well. We should encourage ourselves more to use locally made goods. Lighting earthen lamps on Diwali instead of tiny bulbs from China, handloom sarees, khadi kurta etc can be easily accommodated in our lives.

Top Five Advantages of Online Shopping

Online shopping now days becomes a very popular way of shopping due to the various advantages it provides over traditional way of shopping. Top five advantages of online shopping over traditional shopping are:

 Save Time – online shopping is such a shopping technology that saves your valuable time, here with just a couple of clicks of the mouse, you can purchase your shopping orders and your product reached to your home directly. By this way your time will be saved and you can put that time in some other important way.

Any Time Availability – Online shopping stores are open for 24/7, 7 days a week and 365 days of the year. So you can buy a product at any time from online shopping stores. But traditional shops are closed at nights or in some specific days.

Young Woman Shopping Online Sitting at Home
Young Woman Shopping Online Sitting at Home

Save Fuel – For purchasing any product from market you need to go to the market physically, but in online shopping by sitting at your home you can purchase products from online shopping stores, so by this process you save the fuel that you lost in travelling to shops for purchasing products, alternatively it saves money.

Save Energy – as discussed above you don’t need to go to shops physically to purchase products; you can purchase products by sitting at your home, so you can’t loos the energy that you lost in going to shops. So in this process you save energy.

Low prices or Low cost – In this online shopping process, online shopping providers provides products in low cost than markets or retail sellers. And also it is very straightforward to conduct price comparisons from one online shopping website to another. This feature gives you the freedom to determine which online store offers the most affordable item you are going to buy. So you can buy a best product in best price.

So these are the five benefits or advantages of online shopping stores.

Different Varieties of Bhutanese Art and Their Demand

Bhutan is a very beautiful landlocked country in South Asia at the eastern end of the Himalayas. India, Nepal Bangladesh and China are the countries surrounded by the country Bhutan.

The country Bhutan is a small country but it is very reach in arts and cultures. Traditionally there are many different types of arts re produced by very skilful Bhutanese artist.

These are different types of beautiful arts are present in Bhutan, some of the arts are Textiles, Paintings, Sculptures, Paper making, Wood carving, Sword making, Boot Making, Bamboo Craft, Bow and Arrow Making, Jewellery etc.

Painting Art of Bhutan
Painting Art of Bhutan

According to requirement people produces products, in Bhutan also people produces different varieties of textile products, paper products, swords, Bow and Arrow, jewellery etc.

As the Bhutanese people are very creative so they produce very beautiful designs on the different products those they produce for day to day use. In textile products different traditional motifs and patterns are women by the handloom weavers of Bhutan those are very beautiful and people in all over the world like these cloths very much.

Also very beautiful bamboo crafts are produced by the Bhutanese handicraft workers, they produce very useful and attractive products by using bamboo those are very much in demand in all over the world.

The main religion of the county Bhutan is Buddhism, and Bhutanese’s women and men also like to wear different types of jewelleries made of different metals. So in Bhutan many varieties of good quality jewelleries are available those are also liked by people in all over the world.

Other arts and crafts are also very much liked by people in different countries, so these products are exported to many countries in all over the world. Also the Bhutanese products are available on online market through online shopping stores.

So these are some things about arts and crafts of Bhutan and their demand In market.

Handloom Products of India and Online Shopping

Indian people very much like to wear different varieties of good cloths in their day to day life and very special new well designed cloths during special occasions. In India these are many varieties of good handloom weavers and handloom styles are available.

The different states and different areas of the country India have different types of style and techniques in the handloom products manufacturing. Different varieties of best designed cloths of men and women are available in huge amount.

The different states like Gujarat, Rajasthan, West Bengal, Odisha, Andhra Pradesh, Tamil Nadu, Kerala, Karnataka etc are having their own style and technique of producing handloom products. Mainly different types of saris, salwar kameez and other women cloths and shirts, dhoti and other men’s clothes are available in different states markets.

Handcrafted Patachitra Sarees Online
Handcrafted Patachitra Sarees Online

Also the products of one state and one location are available on different states markets in all over the country India but it is not possible to place all varieties of clothes in one store or one market.

In this case people faced problem in getting their favourite product. Online shopping technology is very much helpful in these types of situation. People easily get their favourite handloom products from online shopping stores by comfortably sitting at their home.

Now day’s online shopping technology increasing in India day by day. Gradually the numbers of users of online shopping are increasing in India. Now day’s people are more preferring online shopping because this technology helps people in saving their valuable time and money.

Also Indian people are now becoming more educated and adopting new technologies such as more number of people are now using internet and smart phones and etc in India, so these people are prefer to purchase product from online shopping stores rather than traditional shops.

So these are some things about Handloom Products of India and Online Shopping.