How cotton saree exporters revive traditional businesses and economy of India

When it comes to the classic heritage of Indian clothing for women, there are very few garments that can match up to the appeal of a saree. A long piece of cloth that is wrapped around the body, the saree comes in a wide range of varieties and has appealed women of all classes and all ages. The saree is intimately connected to the history and tradition of the Indian culture and a wide range of materials are used to create them.

Out of the various types of sarees that are worn by women in India, the printed cotton sarees deserves special mention. Crafted with the finest aesthetic sensibilities, these sarees are a delight to wear and behold. They are some of the most widely worn sarees in India and a favorite among women of all classes and backgrounds. The main reason for their popularity is that they are extremely comfortable and can be worn during the hot summer months. This goes well with women in India as this part of the world has tropical weather throughout the year.

Cotton Saree Exporters of India
Cotton Saree Exporters of India

Cotton sarees are a staple for the various Indian festivals such as Baishakhi, Holi, Dussehra, Diwali and Lohri. They are also good for being worn on a day to day basis for general purposes as well. The Indian subcontinent is known for producing high quality cotton fabrics and handlooms which are then made into rich cotton sarees. The techniques of weaving and dyeing cotton fabric have been in practice in India for more than 5000 years. The various states in India are known to produce their distinctly unique style of cotton sarees. All Indian states develop their own native cotton cloth, which differ slightly in its texture due to the differing growth factors such as soil quality and weather. Likewise, the colors, patterns and printing methods used for making cotton sarees often vary from one state to another.

There are a number of notable cotton saree variants that are made in India. These are known for their exquisite quality and richness in style. Women love wearing these sarees for both formal as well as festive occasions. The most popular cotton sarees include the Jamdani sarees of West Bengal and the cotton sarees of Uttar Pradesh; the Bomkai, Sambalpuri and Vichitrapuri sarees of Odisha; the Maheshwari and Chanderi sarees of Madhya Pradesh; the Venkatgiri sarees of Hyderabad and the Pochampalli sarees of Andhra Pradesh.

The cotton sarees that are made in different parts of India are not only popular among women living in this country but also among women residing in various other parts of the world as well. For this reason, cotton sarees are regularly exported in USA, UK and various other European countries as well. The revenue earned from the selling of cotton sarees in the international markets has a significant role to play in the economic growth and development of India. Cotton saree exporters often need to work against a wide range of challenging factors such as competition from other countries, changing or shifting preferences in the fashion world as well as ups and downs in the rate of production. However, they still do a great job in creating and maintaining demand for Indian cotton sarees in foreign markets and facilitating the escalation of sales.

The growing demand for cotton sarees in the international markets have not only resulted in the economic growth of India but also led to the revival of traditional businesses and practices that have been the hallmark of Indian culture for a long time. The future for Indian cotton sarees as well as other products seem bright as more and more exporters are coming forward to be a part of this business.

Horn Craft Odisha | Orissa Handicrafts Online | Shop horn crafts online | Shopping

Horn Craft is one of the famous crafts made in odisha, by this art horns gives a rich look and it look fabulous when you decorate in home. Horn art is done mostly by Maharana caste of Paralakhemundi district of odisha, which they are doing from the time of maharaja krushna chandra gajapati narayana dev. Now these arts were exported to England, France, Germany, and the U.S.A.

Products famous are:

  • Comb
  • Container
  • Decorative
  • Ship models
  • Pen stand
  • Table Lamps
  • Paper weight
  • Lamp shade
  • walking stick

Handicrafts of odisha really bring glory to us and through online shopping now it is is to be purchased from anywhere in the world with just a mouse click. We need to keep and spread this art.

Horn Crafts of Odisha
Horn Crafts of Odisha

APPAREL EXPORT SECTOR IN INDIA

The ambitious target of USD 50 billion by 2015 for the apparel export sector set by the government bears testimony to the massive potential of the sector. In spite of export growth slowing in recent months due to turbulence in the European and US markets, the Indian government has revealed that the sector is in line to achieve the USD 18 billion target for the present fiscal. The incentives provided to the sector over the last decade also make it clear that the sector has emerged as one of the most important segments for export.

Indian's Textiles Export
Indian’s Textiles Export

Apparel export quite naturally assumes massive importance in india as the country is one of the largest producers of raw materials required for apparel manufacturing. From cotton to artificial materials, India’s cheap labour and low production costs makes it one of the most favoured manufacturing destinations in the world for clothing materials.

Clothing Sourcing Destination: India

With China showing more interest in engineering and IT and Bangladesh being looked at as non-compliant country, global players are eyeing India’s potential for outsourcing with great interest. India, with its fairly high-level of compliant garment export factories, has emerged as an attractive sourcing destination. Apparel exports in the first 5 months of this fiscal have witnessed a 14% increase in Dollar terms, as per reports from A. Shaktivel, Chairman of AEPC (Apparel Export Promotion Council). A growing number of chief purchasing officers in European and US apparel companies are scrutinizing the sourcing strategies of Bangladesh and its power as a sourcing destination for foreign retailers such as Wal-Mart has reduced to a substantial extent.  While China has started to lose its attractiveness in this realm, India is turning out to be an attractive alternative. India has the second largest textile infrastructure after China, and is one of the few countries in the world which has production at each level of textile manufacturing.

The present domestic apparel market size of India has registered a strong growth of 12% from 2007 to 2012 despite global uncertainties. It is the only major apparel market where woman’s wear is not the largest category in value terms.

Indian apparel sector offers various competitive advantages as compared to other countries. It possesses both raw material and manpower, which acts as an inherent advantage. Add to this the fact that the market is mature today.

Raw Material Availability    

The fundamental strength of the Indian textile industry is its production base of wide range of fibre including natural ones like cotton, jute, silk and wool to synthetic/manmade fibres like polyester, nylon and acrylic. The textile and apparel industry In India includes almost all types of fibres- natural fibres, synthetic fibres and multiple blends of these fibres.

Walmart Corporate
Walmart Corporate

Inexpensive Trained Manpower

In today’s dynamic business environment, the demand for trained manpower with requisite competencies for manufacturing quality products efficiently with sophisticated machines is high across the apparel sector. Realizing this, Indian government has launched various schemes for the textile and apparel sectors with the objective of building capacities of institutions, providing skill development and training.

Presence of Complete Textile Value Chain

India is one of the few manufacturing countries in the world where all levels of textile value chain (from fibre to garment manufacturing) are present.  India textile and apparel sector is divided into organized and unorganized sector. Unorganized sector consists of small scale and medium scale mills while organized sector has large sector units with high production capacity. This structure provides apparel sector a great flexibility to cater small and customized orders on one hand and also it has capability to execute large quantity orders as well.

Strong IP Laws

India has strong IP laws in place to protect the interest of manufacturers. Many International companies have already established their research and development centers in India due to strong IP base in India. The international companies investing in India have full flexibility to venture into their own or join with any Indian partner of their choice.

Challenges

A strong obstacle to sourcing from India is that local sourcing requirements could deter foreign retailers from taking advantage of new rules allowing them to take full ownership of their operations in India. Many retailers are keen to invest in India but are concerned about the local-sourcing clause. To overcome this obstacle , the Government of India needs to provide more clarity on fine print to potential investors, regarding local-sourcing clause.

Internal factors

With internet penetration increasing in India, the rules of the sourcing game are changing internally as well. Today more and more Indian SMEs are registering themselves, building websites, integrating payment gateways and setting up ecommerce services on their sites. This not only acts as an advertising tool but also brings them the much needed visibility in the online space. Typically, a lot of US and European businesses check for products online.

Similarly, with improving infrastructure and companies exploring the business potential of the small towns, apparel manufacturers in India are far better linked today than ever before. As mentioned above, since the entire value chain of the manufacturing sector is present in India, today there is higher potential for ancillaries, subsidiaries, vendors and service providers.

It is essential for authorities to understand that India have all the prerequisites to become the world’s largest sourcing destination for the apparel industry, however, unless there is complete political stability and a balancing of the regulatory atmosphere with aggressive marketing, a lot of countries will remain oblivious to the country. Similarly, by encouraging apparel manufacturers to attend international trade shows and strengthening the B2B events culture, India can showcase itself better.

Forward wind

The apparel manufacturing industry has seen its quota of ups and downs in recent years, the stability that is beginning to show is that of a ship that has learnt to weather large storms. We are now seeing regulations regarding foreign direct investments easing and a consistent level of interest from European countries. The strategy for the Indian sector on the whole should focus on the entire globe and not just pockets of interest.

China will bounce back and India will need to compete with it. However, in the future, India is most likely to have an upper hand as there will be more government focus to support its international ventures and tie-ups. China and other Asian countries in the meanwhile are realizing the massive potential of their service sector and looking to capitalize on the recovering markets across Europe and America. Theoretically, the Indian apparel sector is at the foothills of a large mountain whose peak it has the potential to reach alone.

Published in the Apparel Magazine (CMAI)