There is a huge discrepancy between the price paid to the weavers for a saree and the price customers pay for the same. In order to garner more profit, businessmen buying sarees from these poor artisans pay a meagre amount. This is the reason that handloom industry is in its last stage. Weavers find it really difficult to meet their ends, forget about other basic requirements like education and sanitation. To uplift their conditions, government as well as other organizations are trying to cut off the middle management so that the discrepancy can be eliminated. There are websites which now facilitate online sarees from weavers directly.
Though very tragic, but the artisans and their family members weaving expensive Benarasi sarees sold for fortune had been sleeping hungry. It has been such a long tradition that people no longer found it shocking or sorry. Even government turned a blind eye. Apart from opening emporiums where government bought the sarees and other materials, no other measures were taken to promote the industry or develop the financial conditions of the weavers. But thankfully, people aware of their social responsibilities took measures and came up with stores where the weavers could sell their commodities directly to their customers. Gradually websites came up to provide online sarees from weavers and made the task easier. Social media played a major role in making it possible.
The images of these sarees are uploaded in a portal or social networking sites. Visitors browse through the collection, ask for prices and place the order. The sarees are collected from the weavers directly and shipped to them. Online sarees from the weavers became a major hit because it is a win-win condition for both the parties- weavers get more from what they previously received and customers pay lesser than the stores because a complete profit making section has been eliminated. Unfortunately, there are still very limited number of shops that provide online sarees from weavers directly but speculations are made that very soon the numbers will rise. People will readily buy online sarees from weavers because of the price factor as well as for the benevolence aspect. When you do something for the needy people, it gives you a satisfaction that you had never experienced. And this is one philanthropy which does not asks for any extra contribution. Women can actually pamper themselves for a lower price while someone will be benefited at the same time.
This provision can give life to this dying industry. There are number of villages in Andhra Pradesh, Tamil Nadu, West Bengal, UP and Gujarat where each and every family used to weaver. But due to poor returns, they are migrating to cities for other mode of living. The provisions made for online sarees from weavers have given a new hope to these families. Now there are options other than cooperatives where they can expect a good price for the effort put in making a saree. Sarees like pochampalli, Kanchipuram silk, baluchari, Benarasi, muslin jamdani etc need a humongous effort. A family of four dedicates their days and nights to complete one saree and tradesmen reap the entire benefit. Authoritative bodies like Bunkar Dastakar Adhikar Manch and People’s Vigilance Committee for Human Rights have initiated measures where online sarees from the weavers can reach the interested customers directly. As a socially responsible citizen of our country, the least we can do is participate in such missions in all possible ways. If every affluent family decides to buy at least half of their total number of sarees bought every year from the weavers directly, their condition can get better in record time.