The rapidly evolving online shopping industry

A unique dilemma that has emerged due to the rise of online shopping is deciding whether to shop online or offline during the festive season. While there are obvious advantages of shopping online, most of us feel inevitably lazy this season and end up deciding on who to gift and what at the very last moment. This eleventh hour scurrying to shop does add to the flavour of the festive season but if your wallet is the one getting empty, it is time you reconsider this whole scenario.

Ecommerce players have understood that you need to plan your shopping better. They have realised through state of the art analytics how you are shopping or checking out products online. Amazon, the world’s largest online retailer, sets the benchmark when it comes to planned shopping. Their ‘Wishlist’ facility is a unique feature, though we are sure a number of sites will soon be launching something similar, which allows users to list the products that they might want to purchase later. This list is accessible to the user’s friends helping them understand what he/she wants to buy. With the urge to share more and more things through apps, emails, social media and an exponentially increasing number of platforms, this facility taps into two of the most basic instincts of the modern shopper- consumerism and acknowledgement.

Online Shopping in India
Online Shopping in India

While Amazon revolutionises online shopping with new facilities, players across the industry are improvising and innovating in new ways to draw in consumers. We are witnessing a new wave of social media advertising that no longer focuses on the brand or the product and takes a whole new community level approach. The typical matrices such as unique visitor count and bounce rates are no longer as relevant as before and more and more companies are calculating the stickiness of their pages, the engagement levels and even monitoring navigation habits within the site to understand what appeals the most. Translating this into sales for the company is no longer the biggest priority as it is almost taken for granted that the brand that consumers can connect to is the brand that consumers are most likely to purchase from.

At Odisha Saree Store, we are at a nascent stage of building consumer loyalty and are constantly evolving as a brand in a niche market. Our in-depth research and competitor analysis enables us to deliver products that not just satisfy our customers but achieve the higher goal of facilitating business for the underprivileged handloom owners, craftsmen and weavers in the remote corners of the country. We strive to create campaigns that spread awareness and inspire buyers rather than pushing our sales figures up. We understand this is the most sustainable business strategy.

Online Marketing Forecasts

Following are the online marketing forecasts:

#1: Content Marketing Will Be Larger Than Ever

Using blogs, newsletters, social media updates, optimization with videos and other inbound marketing strategies, businesses can make connections, power and faith with their spectators; and finally, increase sales.

#2: Social Media Promotion Will Need More Variety

According to Social Media Surveyor’s, Social Media Promotion business Report, the usual culprits still escort the pack in terms of fame among trades: Facebook, Twitter and LinkedIn are immobile the most usually used stages among marketers.

#3: Image Related Content Will Ruling

With 75% of marketers presently accounting that they prepared on growing their use of graphics in 2014, graphic-centric content is becoming an essential part of main marketing plans.

#4: Less will be extra

It’s proposed that the regular effort to be ‘larger and better’ when it approaches to marketing is just untenable: Increasingly, marketers are resulting that presenting additional – extra copy, extra difficulty, extra information – isn’t working similar to it once did.

#5: Mobile-Responsive Content Will Be Essential

It’s expected that marketers would require to be calculated about how their content would be contacted on mobile gadgets. As argued before about how having a mobile content approach should be a main part of any business proprietor’s marketing preparation.

# 6: Ad Retargeting Will Develop in Usefulness

This prediction looks to be on spot, exactingly thinking Twitter’s current acquisition of mobile ad retargeting business TapCommerce. The TapCommerce system permits advertisers to make users who have formerly downloaded their apps, thereby re-activating existing users.

#7: SEO and Social Signs Will Become Even Extra Intertwined

Previously seen about the straight and indirect advantages of social signs, and their growing importance when it came to natural search results. While it’s hard to calculate how algorithms will change in the future, there’s a sound chance that social distributes will equal or even outweigh conventional inbound links by the end of this year.

Online Marketing
Online Marketing


Handicrafts of Odisha | Online Shop | Shopping Online | Dhenkanal Store

List of handicraft Products available in Odisha:

  • Chandua
  • Dhokra
  • Tarakasi
  • Patachitra
  • Bamboo Work
Dhokra Metal Art, Odisha
Dhokra Metal Art, Odisha

Online Shopping and Traditional Shopping

We are now another step ahead in shopping experiences in India. Our County is a traditional county and follow ethical way of doing their job, but now as the time progressing, our views on everything keep changing. Same for shopping experiences we follow with in this period.

As the internet spread wings, now People started using internet for all the purpose of their life, whether booking ticket for a honeymoon, or booking a dinner party at city’s famous hotel, booking toy for child, ordering a pizza or booking a doctor’s appointment many more.


Same for Online Shopping in India, now people started believing on internet and started ordering everything online, recently in a Online Festival Organized by Google in India, few people even purchased costly cars and apartments online. So the good point is mind set of indian consumer changing and now we have online store for dresses, sarees, handloom products, baby food, lingrie, foods, tickets etc in India.