2016 Men’s summer clothes fashion

This summer, it is time to look different from the earlier ones for men. Different and dapper with new summer style statements. This will be a year of men’s summer clothes fashion where they all set to wear the trendy summer wear with the prim designs that will redefine the summer clothing style.

Fashion clothing is not always for women as the trend goes. Men, too, have come out of the closet and are looking forward to join the fashion movement where they can wear clothes that are designed using the rules of summer clothing.

Experimenting with fashion clothing is something that did not exist until a few years back. The seriousness in the colours and patterns has been gradually replaced with casual wear and redesigning the existing ones with new cool designs. The idea is to create a trend of casual clothing for men which do not look shabby. Casual cotton shirts with knee length bermudas are being considered to a short yet casual hot look that can change fashion for men. The shorts should be fitted perfectly at the waist to make men look tidy and not a loose untidy look.

Men's Fashion
Summer fashion Kurta

Men’s ­­­summer clothes fashion should be simple. Since the season demands wearing clothes that keep you comfortable, the options that most men prefer to go are a vest or a T shirt paired with jeans or trousers. These simple T shirts and the vests can look ordinary otherwise but if they are paired with a trendy pair of shorts with patterned shorts and completing the look with a pair of slipper instead of shoes, it can twist the simple look with a trendy look.

To complete the summer look, one can look forward to a sockless fashion trend and wear a pair of boat shoes or the red canvas without the ever essential socks. This can alter the style statement and bring about a trend of fashionable look that is comfortable as well.

For most Indian men, wearing a kurta is about being  loyal to the culture they belong to. However, instead of the usual cotton long length kurta, fashion designers suggest picking up short kurtas that fit the body type with interesting new designs. There are kurtas with some new pocket placements, zippers in place of buttons, and available in shades of green and blue instead of the usual white. There are new variants that the fashion designers are vouching for as part of men’s summer clothes fashion. For example, the wrinkle-free cotton kurtas help to avoid crushing and look tidy, and also to be worn during occasional office events.

Gone are the days, according to fashion experts, when a loose fit Shirt and trousers would look trendy in the summers. This time, it is about shopping for clothes that complement the masculine body type and fit them like a king. If it is about tailored fitting, it will be integral to understand the body type and choose the clothes that fit them properly. Many clothing brands put up descriptors about the different body types and help men look for clothes that would be fitting them ideally.

Summer is about brighter hues and clothes that make you comfortable despite the mercury levels rising up and down. This summer, the classic fashion combinations can be given a trendy twist and men can move a step ahead from the traditional look. For instance, the white cotton shirt can be replaced with a classic polo T shirt that fits well and can be teamed up with blue denims or trousers that fit well around the waist.

This will be a summer of bold style statements for men and not the ones about crisp ironed shirts and grey and black trousers.

Top 7 handicraft products customers love to buy online

India is a country where we have talent, resource, raw materials than any country in the world. We have a major portion of manpower who work for handloom and handicrafts in india.

India produce very alluring beautiful products in handicrafts and from them few are really worth to decorate your home or gift someone.

Top 7 handicraft products are:

 

  • Patachitra
  • Dhokras
  • Applique
  • Tarakasi or Philigree
  • Palmleaf engraving
  • Terracota
  • Chandua

Odisha Sarees Famous in Japan

Odisha Sarees not only a item love by women in odisha or india. As Odissi dance is getting popular in Japan. More and more women dancer buying cotton sarees and silk sarees while travelling in India or they shop online from best shopping sites in India.

E- Shopping going to boost by Indian beautiful women

Indian women took the major portions of online shopping in last year and this trend continue to rise in coming years. Women in india shop more than 30 % of shopping and they are mostly inclined towards fashionable clothes, sarees, accessories, shoes, watches and perfumes. As more and more women in india now working in govt and private organization and having internet at work make them easy to shop online during breaks.

Women totally purchased more than 500 billion dollar of goodies for them in last year and this will grow more 30 to 40 percentage in 2014 as per a private marketing research company.

The worst part is traditional shops going to be affected by this huge change of marketing changes, even most the shops started setting up small e store to boost their turnover and sell.

As world going to change it self in form of technology and fast moving because of new age smart phones which make women more close to shopping online when ever they want, wherever they are. In coming three years india will triple its mobile and tablet users which boost online sale and thanks to these beautiful women to change the world for these online shopping sites in india.

Women shopping online
Women shopping online

Cotton Sarees Online Shopping in India | Best Sites In India | Odisha Shopping

India is a vast country and each place comes with some special thing to see. Same for cotton sarees each of indian state have different famous sarees which love and appreciate by beautiful women in india.

Saree is not only a home dress any more, ladies from all part now started wearing it and make it a official attire. Even some of the corporate house and hotels made saree as uniform. Because of the demand cotton sarees demand rising day by day, all of them prefer handloom saris woven by hand.

Most famous cotton sarees and silk sarees for Online Shopping in india are:

  1. Sambalpuri saree – Odisha
  2. Tant Saree – Santipur
  3. Phulkari
  4. Chanderi
  5. Putpaka sarees
  6. Pochapali
  7. Kumbokunam
  8. Kanchipuram
  9. Kota
  10. Champa
Cotton Sarees in India
Cotton Sarees in India

What you can shop while expecting your baby through Online Shopping

Expecting parent need to learn a lot of things before your baby’s arrival, but there is one area which you both enjoy a lot and online shopping is the best place to buy them

List of Items you can buy:

  • Infant Car Seat
  • Clothing
  • Bedding
  • Diaper
  • Bathing Products
  • First Aid for Baby
  • Furnishing to decorate the area where he/ she will sleep
Expecting parent
Expecting parent

The art of discounts for Online Shopping in India

Discounts have become synonymous with festive shopping and even large format retailers have realised their massive importance in the last decade. Players such as Shoppers Stop, Pantaloons and Westside realise the impact of the discount season on their loyal customers and therefore go all out promoting their offers online and offline.

In fact, this phase poses a big challenge to the small time retailers who do have the online or offline reach to spread awareness of their discounts. Also their traditional business models with a long supply chain also make it difficult for them to offer discounts that are as big as these large format retailers. So how does one tap into the festive season market with these limitations?

Discount for Online Shopping
Discount for Online Shopping

An important insight lies in the fact that in semi-urban and rural markets where the penetration of large format organised retail is low, shoppers are known to have a high degree of loyalty. In fact, they are known to approach their local apparel store first on the news of a new product launch or a fashion rage that they come across through the media. Marketers will need to cash in the loyalty of this category of shoppers with the help of strategic communication.

The market is too large to be covered by each brand and therefore, brands will need to evaluate the right pockets where their product can be leveraged the best. For example, if an innerwear brand is looking to boost its sales during the festive season, its best bet is to offer an attractive margin to the old fashioned retailers who are identified as trusted sellers of innerwear within a locality.

With higher margins and the trust of the customers, these retailers can push new brands as well as boost sales of existing ones in the market by recommending it at the point of sales.

Published in CMAI

Investment insights for the textile industry in India

The textile sector in India is one of the most important manufacturing industries which not just employs a large number of people but also supports several others sectors. Consequently, the investment potential in the sector is equally high. However, it is important to keep in mind that a large number of players in the sector belong to the micro and small enterprise category and a larger section of industry is still unorganized. While some credit the unorganized sector as the binding force and the saving grace at the time of crisis of the industry, there are obvious roadblocks created by this sector when it comes to organized investment.

According to the Department of Industrial Policy and Promotion, FDI worth USD 959 million entered the sector in the 2000-2011 period. In fact, over the last two decades several government initiatives have been taken to enhance the flow of investment in the textile industry. Setting up of an FDI cell in the Economic Division was one such initiative and the prospects of signing an FTA with EU was another major boost. However since the latter has been pushed back to the next quarter and FDI flow has been sporadic due to the slow recovery of the European and American markets, the textile industry similar to other manufacturing industries in India faces a significant shortfall in terms of investment.

Investment challenges

Investment, be it domestic or foreign, needs the right direction, the right intention and the right implementation. Though major textile manufacturers are of international standards and can make good use of the investment, it is often the lack of supporting infrastructure that causes leakage of capital. While it works to India’s advantage that is the largest producer of cotton in the world, it also hurts that it has one of the poorest supply end infrastructure and wastage of raw material is a very common problem. Similarly, red-tapism, corruption and misuse of funds are also not unknown in the sector and the tendencies often make foreign investors shy away from investing in India.

Domestic investment in the textile industry has mainly come from the investments large corporations have made towards the setting up of their plants. Schemes such as the TUFS have worked well in the favour of these organizations. However for the SME sector, investment in plant and machinery is often a challenge as lenders are wary of investing in this sector. This makes the middle spectrum of textile industry a rather volatile part which has immense potential and yet remains below par.

For the smaller players, it is far smarter to trade than to manufacture those who have taken the hassle to produce also ensure that a large part of their business comes from the unorganized sector. This tendency, often makes the textile industry appear like a loss making and struggling sector while the reality may often be far from it.

Indian Textile Industry
Indian Textile Industry

The industries

A closer look at the organized and unorganized sector allows us to classify sub-sectors in the textile industries.

ORGANISED INDUSTRIES UNORGANISED INDUSTRIES
Composite mills Hosiery and knitting units
Combing units Power-loom units
Worsted and non-worsted spinning units Hand-made carpets and druggets units
Knitwear and woven garment units Independent dyeing and process houses
Machine-made carpet manufacturing units

 

The organized sector has the maximum potential to draw domestic as well as foreign investment in India. The mills and other manufacturing and processing industry boast of state-of-the-art technology and highly skilled labour force. This is mainly because of the international exposure and almost consistent success that these players have enjoyed over the years.

In spite of the positives of the organized textile sector, there remain basic challenges for new players keen to enter the industry. Current players who dominate the Indian market can further be divided into foreign and domestic categories.

INDIAN COMPANIES INTERNATIONAL PLAYERS
SRF Johnson & Johnson
Entremonde Polycoaters Du Pont
Kusumgarh Corporates Procter & Gamble
Supreme Nonwovens 3M
Garware Wall Ropes SKAPs
Century Enka Kimberly Clark
Techfab India
Ahlstrom
Pacific Non Woven
Vardhman
Unimin

 

Market scope

 There is a debate in the industry whether textile manufacturing is an industry worth investing in or entering in the present market. While the traditional businesses in the category may have its fair share of challenges due to the dwindling of exports, it is worth noting that certain sections of the technical textile industry have performed phenomenally. Interestingly, this industry has a niche B2B appeal and finds a rapidly growing demand in the global market.

Logically, supporting the technical textile at this hour of crisis for the overall textile industry is likely to be an intelligent move as the sector holds the potential to pull through the entire industry. The sector also requires significant investment in R&D and technology which can provide long-term benefits to the industry on the whole.

Apart from this, the American market looks set to recover sooner than expected and hopefully the European market will follow. The recently announced debt restructuring package for the loss making textile mills and the Handloom Revival, Reform and Restructuring package by the Government of India are also likely to bring back the lost glory of the Indian textile industry.

Reports indicate that the signing of the FTA with the EU is a highly anticipated move by the government and the delay is hurting the industry significantly. However, it is expected that investment and business interaction trends are likely to shift towards the Asian and domestic markets in the years ahead due to their rapidly growing size and evolving nature.

 

Gains

 According to recent statements to the media by Indian textile minister Anand Sharma, there have been no losses reported by the textile industry since the debt restructuring and a robust 7.9% growth in total spun yarn and 4.7% growth in total fabric production took place in the April-September 2012 period over the corresponding period last year.

On another positive note, the two major cotton producing states, Gujarat and Maharashtra have been significantly upbeat about their new textile policies. The new policy allows the states to set up and export from processing units within their state instead of depending on other states like Karnataka for the processing. The two states are also hopeful of attracting more manufacturers to set up plants as the two new policies provide various capital incentives for the players in some of the regions.

The Gujarat government has also made its intentions of targeting the higher end of the Asian market. Reports indicate that the government is confident that the new policy will make the state an attractive investment option for companies in China, Japan and Hong Kong.

 

Roundup

 The process of bringing in FDI into the textile sector may ease up as the states bring about their investment friendly textile policies. However, supporting the handloom and the micro and small units in the textile industry should take higher priority for the government as it is the largest and most influential sector that remains oblivious and deprived of the various schemes, incentives and advantages being provided to the industry. Aiding this sector and bringing in more players from the unorganized side to the organized category will also help improve revenue for the government and open the market up further for investment.

Published in the Apparel Magazine (CMAI)

Massive potential of the small scale textile manufacturing industry

The small scale industry forms the backbone of the Indian economy. The textile manufacturing sector, which is an integral part of the Indian manufacturing industry, is a good example of an industry that relies heavily on its small scale units. While the government has time and again promised wholehearted support to the sector, challenges remain in the market that impede its holistic growth.

In fact, the cottage industry itself has undergone a massive transformation over the decades thanks to the advent of new technology that has increased productivity of these units and also made them more efficient. In today’s hyper connected world, the cottage industry has a higher potential than a full fledged textile production unit if technology is leveraged effectively and scales are considered.

Before we look at challenges, let us look at some unique features of the textile cottage industry in India and identify areas that have the maximum potential.

The charkha

The charkha is an iconic symbol of the Indian cottage industry. It had an indisputable role during our freedom struggle and even today the symbol of Mahatma Gandhi sitting evokes a self sufficient and independent industry.

Ideal of spinning cotton and other fine short staple fibres, the charkha was used extensively during the early part of the 20th with more advanced machinery. This manually operated spinning wheel however set a benchmark in the industry in terms of sustainable home based production that forms the foundation of the massive small scale sector in India.

Current scenario:

Today the cottage industry has come a long way in terms of specialisation. The internet has facilitated several small scale units to connect on a global or national B2B network. This positive impact has in fact allowed small players to gain specific specialisations and realise the true worth of their uniqueness.

Ecommerce has also been a major driving force in the industry in the last 4-5 years. Online retailers today are bringing to the limelight not just local producers but also providing a platform for the small scale manufacturing units to sell directly to their customers.

With small units required to produce more and produce quickly, several new innovations are coming to the forefront through them. In fact, the digital age is witnessing a serious surge of home-based businesses in the textile industry with simplified and effective business models.

Challenges

In spite of the growing nature of the small scale textile manufacturing industry challenges plague the sector. Firstly, it is important to understand the basic challenges that most small scale industries have- their unorganised nature. While the government has been keen to bring in more players under the tax net and consequently get more players into the organised sector, traditional businesses continue to follow traditional methodologies and thereby obstructing the flow of domestic and foreign investment in the sector. century in India to produce cloth. Gradually however the manual mechanism was replaced.

Textile Industry of India
Textile Industry of India

According to Sudhakar Sahoo, founder of Odisha Saree Store, an online retail store that provides a platform for micro handloom and other small textile manufacturing units across Odisha to reach out to customers across the globe, “There aren’t enough schemes in place for the weavers. In fact, my travels across the state of Odisha have revealed that there exists fake organisations that register weavers and pocket the government’s money released through the schemes. The weavers in fact benefit the least and work the hardest.”

Traditional handloom also faces some modern day challenges in terms of design. A lot of village based producers of textile and clothing may be unaware of design, pattern and fabric trends in the existing market. Mr Sahoo says, “There is a need for a design revival in the handloom market. The units need to align their designs with the choices and fashion of the modern generation.”

Technology and automation challenges

Over the years, the small scale textile manufacturing industry in India has struggled to bring in effective technology due to various factors the biggest of which is capital. Things are however changing with certain small units with niche specialisations leveraging state of the art technologies to produce on a larger scale with a smaller infrastructure.

According to Sumit Mall, director at Times Fiberfill, a leading manufacturer and exporter of technical textile and home furnishings in Eastern India, the distribution of automated units in the country is uneven. “Micro and small units have to rapidly automate their processes in order to compete with the large global entities entering the market today. Unfortunately the progress is highly localised in the western and southern parts of the country where the support services for maintenance, transportation and manpower are advanced. Eastern India also has its advantages in the form of availability of water. This makes it an ideal place for the manufacture of fabrics.”

Traditional businesses often struggle to bring in technology due to capital shortage. However a large number of business owners in the sector, being educationally backward often fail to understand the importance of new technologies and new methodologies in modern business and continue to perform below their actual potential. The first step to make them accept this technology is for the government to break these invisible barriers of traditional businesses.

Into the future

With new innovations and a lot of capital going into R&D, the textile industry will witness new fabrics, new designs and new concepts and the more they permeate the small scale industry the faster will be their growth rate. The government will need to build more B2B and B2C platforms so that small and micro players get the right exposure and the right price for their unique products.

While ecommerce has propelled the small scale textile industry to an extent, the need of the hour is for the government to collaborate with mid and small sized players in order to leverage the talent, the artistry and skills of the local weavers across the country. The tremendous diversity of the industry and its regional variation in terms of designs, style, patterns and colours provides an incredible opportunity for distributors, retailers and marketers to make India the hub of textile innovation and production.

Published in the Apparel Magazine (CMAI)

Clothing Sourcing Destination: India

With China showing more interest in engineering and IT and Bangladesh being looked at as non-compliant country, global players are eyeing India’s potential for outsourcing with great interest. India, with its fairly high-level of compliant garment export factories, has emerged as an attractive sourcing destination. Apparel exports in the first 5 months of this fiscal have witnessed a 14% increase in Dollar terms, as per reports from A. Shaktivel, Chairman of AEPC (Apparel Export Promotion Council). A growing number of chief purchasing officers in European and US apparel companies are scrutinizing the sourcing strategies of Bangladesh and its power as a sourcing destination for foreign retailers such as Wal-Mart has reduced to a substantial extent.  While China has started to lose its attractiveness in this realm, India is turning out to be an attractive alternative. India has the second largest textile infrastructure after China, and is one of the few countries in the world which has production at each level of textile manufacturing.

The present domestic apparel market size of India has registered a strong growth of 12% from 2007 to 2012 despite global uncertainties. It is the only major apparel market where woman’s wear is not the largest category in value terms.

Indian apparel sector offers various competitive advantages as compared to other countries. It possesses both raw material and manpower, which acts as an inherent advantage. Add to this the fact that the market is mature today.

Raw Material Availability    

The fundamental strength of the Indian textile industry is its production base of wide range of fibre including natural ones like cotton, jute, silk and wool to synthetic/manmade fibres like polyester, nylon and acrylic. The textile and apparel industry In India includes almost all types of fibres- natural fibres, synthetic fibres and multiple blends of these fibres.

Walmart Corporate
Walmart Corporate

Inexpensive Trained Manpower

In today’s dynamic business environment, the demand for trained manpower with requisite competencies for manufacturing quality products efficiently with sophisticated machines is high across the apparel sector. Realizing this, Indian government has launched various schemes for the textile and apparel sectors with the objective of building capacities of institutions, providing skill development and training.

Presence of Complete Textile Value Chain

India is one of the few manufacturing countries in the world where all levels of textile value chain (from fibre to garment manufacturing) are present.  India textile and apparel sector is divided into organized and unorganized sector. Unorganized sector consists of small scale and medium scale mills while organized sector has large sector units with high production capacity. This structure provides apparel sector a great flexibility to cater small and customized orders on one hand and also it has capability to execute large quantity orders as well.

Strong IP Laws

India has strong IP laws in place to protect the interest of manufacturers. Many International companies have already established their research and development centers in India due to strong IP base in India. The international companies investing in India have full flexibility to venture into their own or join with any Indian partner of their choice.

Challenges

A strong obstacle to sourcing from India is that local sourcing requirements could deter foreign retailers from taking advantage of new rules allowing them to take full ownership of their operations in India. Many retailers are keen to invest in India but are concerned about the local-sourcing clause. To overcome this obstacle , the Government of India needs to provide more clarity on fine print to potential investors, regarding local-sourcing clause.

Internal factors

With internet penetration increasing in India, the rules of the sourcing game are changing internally as well. Today more and more Indian SMEs are registering themselves, building websites, integrating payment gateways and setting up ecommerce services on their sites. This not only acts as an advertising tool but also brings them the much needed visibility in the online space. Typically, a lot of US and European businesses check for products online.

Similarly, with improving infrastructure and companies exploring the business potential of the small towns, apparel manufacturers in India are far better linked today than ever before. As mentioned above, since the entire value chain of the manufacturing sector is present in India, today there is higher potential for ancillaries, subsidiaries, vendors and service providers.

It is essential for authorities to understand that India have all the prerequisites to become the world’s largest sourcing destination for the apparel industry, however, unless there is complete political stability and a balancing of the regulatory atmosphere with aggressive marketing, a lot of countries will remain oblivious to the country. Similarly, by encouraging apparel manufacturers to attend international trade shows and strengthening the B2B events culture, India can showcase itself better.

Forward wind

The apparel manufacturing industry has seen its quota of ups and downs in recent years, the stability that is beginning to show is that of a ship that has learnt to weather large storms. We are now seeing regulations regarding foreign direct investments easing and a consistent level of interest from European countries. The strategy for the Indian sector on the whole should focus on the entire globe and not just pockets of interest.

China will bounce back and India will need to compete with it. However, in the future, India is most likely to have an upper hand as there will be more government focus to support its international ventures and tie-ups. China and other Asian countries in the meanwhile are realizing the massive potential of their service sector and looking to capitalize on the recovering markets across Europe and America. Theoretically, the Indian apparel sector is at the foothills of a large mountain whose peak it has the potential to reach alone.

Published in the Apparel Magazine (CMAI)

Clothing industry of India and Online Shopping

The Indian apparel sector is as diverse as the country’s culture and traditionally a stark contrast existed in the fashion trends and preferences between the metros and the rest of the country. This difference is gradually beginning to fade as a consequence of the ecommerce boom. Today, regions that had little brick and mortar clothing retail penetration have the choice of ordering fashionable clothes online. This semi-urban and even rural population is now exposed to trends and fashions of the city dwellers thereby creating this intensely dynamic market for the apparel industry. This new wave of awareness, aspiration and opportunity presents a massive opportunity for clothing manufacturers and marketers to sell to an almost virgin market. Add to this the reduction in the cost and hassle of setting up brick and mortar retail outlets in obscure regions.

Ecommerce portals have gone on record saying that half or sometimes even more of their sales come from Tier II and Tier III destinations. It is also worth noting that apparel retail is picked up steam over the last three years thanks to players like Jabong, Fashion and You, Myntra, Zovi and even Snapdeal and Flipkart. According to reports, Tier II and Tier III destinations account for 55 percent of Myntra’s and 50 percent of Jabong’s sales making it evident that apparel and accessory absorption in these regions are higher than others. According to a recent ASSOCHAM report, the online shopping market in India is worth almost Rs 52000 crore and is growing at a whopping 100 percent per year.

Online Shopping
Online Shopping

Value chain impact

It is likely that the evolution of the ecommerce industry in India will follow the lines of the industry in China. The latter witnessed a massive surge in ecommerce usage in the last 5 years and even this fascinating trend of manufacturers directly approaching the online marketplaces to sell their products. This cuts a great deal of interim costs and also facilitates an almost direct interaction between the buyer and the producer. If ecommerce is successful in bridging this gap in India, there is likely to be a major revolution for the apparel sector especially with respect to the Tier II and Tier III regions. Considering the huge employment and role that the supply chain plays in India, it is likely that the model will undergo significant adjustments before becoming a part of the Indian apparel landscape.

Changing fashions

Small towns today are more exposed than ever to the glitz and glam of global fashions. This almost sudden exposure has in fact made a strong impact on their purchase patterns. The average Indian Tier II and Tier III city dweller has realised the value and proposition of brands in the clothing industry. Today they are no longer looking to just imitate the metro dwelling rich but rather acquire their own taste and develop their own style. There is a strong influence of television and movies, however, this is the first generation of consumers in the region who want to have their own fashion identity. With ecommerce penetration increasing in these regions, more and more, brands are expected to directly target this set of consumers who have more purchasing power than the traditional beliefs.

The opportunity

For marketers, the Tier II and Tier III destinations in India will provide a new landscape where they have the opportunity to present their brand in a new light. Companies who have made or not made an impact in the urban landscape can in fact look to tap into this booming market through competitive pricing, region/dialect/community specific brand elements and above all good public relations. The last factor plays the most important role in these markets as buyers are known to be less experimental than the metro dwellers and are most likely to have a favourite clothing store from where they have been shopping for generation. The opportunity worth tapping is this set of stores in these locations which are trusted brands in themselves. Leveraging the trust of these consumers on these stores is likely to be a winning formula for apparel brands today.

Similarly, it is extremely crucial for marketers in the apparel space to understand regional tastes and sensibilities. An understanding of the demographics, purchasing power and above all locally popular motifs, designs or patterns is also a critical aspect of entering and thriving in these markets.

The right direction

Brands such as W, Westside and Pantaloons have acknowledged the massive demand arising from these regions especially for products such as sarees and kurtis and therefore revealed plans to expand in these regions. All these retailers revealed that Tier II and Tier III markets have shown extremely promising growth and the next wave of demand will come from them.

For the online retailer, the biggest advantage is their pricing. However logistical challenges such as delivering goods in remote areas continue to be a challenge for many of these players. For these players as well as the large format organised retailers another window of opportunity lies in the fact that ethnic wear even today is dominated by unorganised retailers and tailors. Their strategy can either be to bring these retailers and tailors under their wing or competing through pricing. To achieve the latter, these organised players will have to fight another major battle and that is to make the small town girl walk into these large fancy stores with air condition and a customer care person ready to guide her.

For a market so large, penetration is far important than competition in the Indian retail sector today. However as explained above, there are also several challenges and specific strategies to enter and win in these markets. While the large players have a head start, the future of Indian apparel retail will revolve around small and midsized players who recognise and make the most of the opportunity that Tier II and Tier III India offers.

Published in the Apparel Magazine (CMAI)

We should Keep Odia Movies Alive

All of that odia songs are not easy to figure out, how they came into action by those old music directors. Our industry definitely heading towards better. We Probly going work on more to make our odia songs best in the world.

But from all media odia bhajan are still numberone and people like it very much. We have legends like Bhikari Bal, Aravind Muduli and many more who still stopping our heart by their songs.

As now everything we can get in online. We can watch odia movie in youtube and other websites. Odia video of bhajan, songs, trailer all now available also for online shopping in Odisha.


We Need to keep standard of our odia film high, because now people from all cornor of world can see oriya video, oriya mp3 through websites easily just in one click, from PCs, laptop, mobiles, iPad, etc. As now we can shop clothing, accessories, mobile, home decor and many more, You can join any friend and relatives by booking tickets as online movie ticket booking now available all over India.

This is a Internet age so keep up a good work and make everyone proud do feel as Odia.
Because in one second one of your video can go viral in youtune or any channel and you will be in top of world. Best of luck all in Odia film industry lik all actor, actress, musician, directors and each one of you involved in making it.

Odia Movie
Prasanta Nanda – Hero of Sesha Srabana                                  Image: wikimedia

Some Of Our Best Old Odia Movies are below and list can go hundreds:

  • Sita Bibaha
  • Parinam
  • Nua Bou
  • Jeevan Sathi
  • Malajanha
  • Matira Manisha
  • Arundhati
  • Stree
  • Adina Megha
  • Sesha Shraban